Friday, March 5, 2010
People need to learn what is commitment!!!
I am real upset with what all is happening around me. People join a company, get on board, stay with a company for 10 days and resign!! Do these people understand the word commitment at all! This is just not at all professional. When people join a company, they exactly know what they will get into, what is their package going to be, etc. In-spite of that, you get a higher offer and you resign. People need to realize that the IT industry is really very small and they will meet the same people some day nor the other!
Wednesday, March 3, 2010
Change in my life
Had a good time yesterday chatting with one of my very good friends. Not sure if I got across her well but this is only for her....She made me realize a very important change in my life
What do near-fatal incidents and self reflection make one feel like? They both, for me at least, help to put life into perspective. Each of these offers a different view point, for example a close encounter might help us to realise what really matters to us and what isn’t worth the stress. Similarly, self reflection can help us see where we may be wasting time or opportunities and how we can improve on that. I don’t know if it is just me, but when my husband was not well, Siya was not well and when mom underwent a bypass, I cease worrying about all my little problems and stop thinking. After sitting down and pondering over this for a while, and thinking on why was this happening. I was JUST aligning myself with truth.
--> The little problems we have in life really aren’t that important
--> Our time on earth is limited and we should make the most of it
--> This is it, this is life, right now
There were more things that became clear to me, but those are arguably the most important. Once I had this realisation, I started to look at how I can apply this simple understanding of truth in my life. After all, simply telling ourselves to “make the most of this opportunity or learn from this incidence” rarely results in some continued, effective, output. I decided to look at my current situation and I formed two questions that helped me to really put things into perspective. I believe that everyone can benefit from answering these.
Question 1: What does my day look like to someone else?
Would they see you working hard at in your day job? Would they see you wasting time on irrelevant activities? Would they see you fighting with someone? Would they see you struggling and stressed out? Would they see you as someone racing with time?
I don’t know what it is about this question, but when I asked it to myself, the answer wasn’t pretty. "How you live each day is, of course, how you live your life" - Is that correct? It is only through honest self-assessment through this question that you can realise where your shortcomings may lie.
Question 2: Based on your current actions and behaviors, where would you expect to be in five years?
Note that this isn’t asking where you would like to be; this is taking into consideration your current efforts and looking at where you would expect to be. As with the previous question, answering this requires you being totally truthful. Unlike my response to the first question, my answer to this was fairly positive. It is only through giving a truthful answer to this question that I can fix my flaws, rather than living in the illusion that I’m doing my best or everything is as good as it can be.
I truly hope that everyone who has taken the time to really ponder over this has benefited from gaining a new, honest perspective about their lives. Now it’s just up to change the things that you feel you should.
My dear friend, do try this out and let me know if it makes a difference...
What do near-fatal incidents and self reflection make one feel like? They both, for me at least, help to put life into perspective. Each of these offers a different view point, for example a close encounter might help us to realise what really matters to us and what isn’t worth the stress. Similarly, self reflection can help us see where we may be wasting time or opportunities and how we can improve on that. I don’t know if it is just me, but when my husband was not well, Siya was not well and when mom underwent a bypass, I cease worrying about all my little problems and stop thinking. After sitting down and pondering over this for a while, and thinking on why was this happening. I was JUST aligning myself with truth.
--> The little problems we have in life really aren’t that important
--> Our time on earth is limited and we should make the most of it
--> This is it, this is life, right now
There were more things that became clear to me, but those are arguably the most important. Once I had this realisation, I started to look at how I can apply this simple understanding of truth in my life. After all, simply telling ourselves to “make the most of this opportunity or learn from this incidence” rarely results in some continued, effective, output. I decided to look at my current situation and I formed two questions that helped me to really put things into perspective. I believe that everyone can benefit from answering these.
Question 1: What does my day look like to someone else?
Would they see you working hard at in your day job? Would they see you wasting time on irrelevant activities? Would they see you fighting with someone? Would they see you struggling and stressed out? Would they see you as someone racing with time?
I don’t know what it is about this question, but when I asked it to myself, the answer wasn’t pretty. "How you live each day is, of course, how you live your life" - Is that correct? It is only through honest self-assessment through this question that you can realise where your shortcomings may lie.
Question 2: Based on your current actions and behaviors, where would you expect to be in five years?
Note that this isn’t asking where you would like to be; this is taking into consideration your current efforts and looking at where you would expect to be. As with the previous question, answering this requires you being totally truthful. Unlike my response to the first question, my answer to this was fairly positive. It is only through giving a truthful answer to this question that I can fix my flaws, rather than living in the illusion that I’m doing my best or everything is as good as it can be.
I truly hope that everyone who has taken the time to really ponder over this has benefited from gaining a new, honest perspective about their lives. Now it’s just up to change the things that you feel you should.
My dear friend, do try this out and let me know if it makes a difference...
Tuesday, March 2, 2010
Market segmentation
Each parent would like the teachers to give personal attention to their wards. This is practically not possible. If all the children are asked to sit in the same class with various subjects. To facilitate this the class is further divided in according to the subjects. On the same philosophy , as the business or the organization cannot meet the needs of each and every individual in the market the market is divided in to meaningful, relatively similar and identifiable groups, the purpose of which is to enable the marketer to tailor marketing mixes to meet the needs of one or more specific groups.
The total market for a good or service consists of all the people and/or organizations that desire it, have resources to make purchases, and are willing and able to buy.Firms often use market segmentation—dividing the market into subsets of customers that behave similarly. The development of a target market strategy consists of three general phases: analyzing consumer demand, targeting the market, and developing the marketing strategy.
1) The firm determines demand patterns, establishes bases of segmentation, and identifies potential market segments.
2) The firm targets the market through undifferentiated marketing (mass marketing), concentrated marketing, or differentiated marketing (multiple segmentation).
3) The firm then positions it’s offering relative to competitors and outlines the appropriate marketing mix. Meaningful product differentiation is essential.
What do we do as a company?
The total market for a good or service consists of all the people and/or organizations that desire it, have resources to make purchases, and are willing and able to buy.Firms often use market segmentation—dividing the market into subsets of customers that behave similarly. The development of a target market strategy consists of three general phases: analyzing consumer demand, targeting the market, and developing the marketing strategy.
1) The firm determines demand patterns, establishes bases of segmentation, and identifies potential market segments.
2) The firm targets the market through undifferentiated marketing (mass marketing), concentrated marketing, or differentiated marketing (multiple segmentation).
3) The firm then positions it’s offering relative to competitors and outlines the appropriate marketing mix. Meaningful product differentiation is essential.
What do we do as a company?
Handling Tantrums
I am really loosing my patience handling Siya's tantrums. I wonder why does she react that way. Every time I come from office, I need to handle a big tantrum from her. I have really started loosing my patience now. Today I yelled on Siya real hard. I know I could have handled it much better but I just lost it! Now I am feeling very guilty about the whole thing. I am real sorry Siya, real sorry :-( .
Thursday, February 25, 2010
My college gets over soon!!!
I am now really counting on days when my exams will be done and will be getting my weekends back! I am really excited for the same. I have suddenly began to feel that I will have all the time again and I can do so many things! I want to join back yoga, dancing, walks with hubby and Siya, evening gardens, etc etc etc. I just cannot wait to get all of them again. I missed all of this so much for two years! Thanks Vipul, Siya, Mom, Dad and Ruchi for helping me complete this journey of two years successfully. Thanks again and needless to say "I Luv U all" :-)
VAS key challenges and hurdles
The major challenge for VAS is:
1) Operator challenges: Operators focusing on subscriber acquisition with no incentives to push VAS in light of current spectrum allocation criteria. Spectrum constraints and delay in 3G roll-out has substantially limited high-end VAS take-off. Hopefully 3G roll-out will happen this time as annouced by April 2010.
2) Device challenges: To provide feature rich handsets even today is still expensive and a big challenge. Many handsets do not even have GPRS enabled and hence WAP portal as a delivery platform is a still a big challenge. Also, pre-loading the handset by the handset OEM is still not really taken off.
3) Content challenges: Localization of content today in India is also a hurdle in uptake of VAS services.
4) Revenue challenges: Ongoing tussle between operators and VAS companies still continues. (Still remember MyToday being blocked for 2 week more than once by some operator nor the other!)Operators still continue to reign as major chunk of VAS pie with them.
5) Awareness: Users are still not very familiar with medium of access such as GPRS, IVR, etc.
6) Because of operators, the other VAS players are forced to find a alternate revenue streams by providing advertising supported services but advertisers are still not convinced with the idea! Mobile advertising as a model is still in nascent stage.
7) Billing to the user from the VAS operator is still a big issue. When I was doing some comparitive study in the past, I was surprised to see small things like different rates for premium sms (of course based on the operator), post-paid and pre-paid for the same operator had different sms charges, Operators have recurring charges for CRBTs you never know when and how it happens and changes, etc. Even today for me GPRS connectivity is a problem. I have no clue what am I paying for the same. Not sure if I get a itemized bill for content download through GPRS at all.
1) Operator challenges: Operators focusing on subscriber acquisition with no incentives to push VAS in light of current spectrum allocation criteria. Spectrum constraints and delay in 3G roll-out has substantially limited high-end VAS take-off. Hopefully 3G roll-out will happen this time as annouced by April 2010.
2) Device challenges: To provide feature rich handsets even today is still expensive and a big challenge. Many handsets do not even have GPRS enabled and hence WAP portal as a delivery platform is a still a big challenge. Also, pre-loading the handset by the handset OEM is still not really taken off.
3) Content challenges: Localization of content today in India is also a hurdle in uptake of VAS services.
4) Revenue challenges: Ongoing tussle between operators and VAS companies still continues. (Still remember MyToday being blocked for 2 week more than once by some operator nor the other!)Operators still continue to reign as major chunk of VAS pie with them.
5) Awareness: Users are still not very familiar with medium of access such as GPRS, IVR, etc.
6) Because of operators, the other VAS players are forced to find a alternate revenue streams by providing advertising supported services but advertisers are still not convinced with the idea! Mobile advertising as a model is still in nascent stage.
7) Billing to the user from the VAS operator is still a big issue. When I was doing some comparitive study in the past, I was surprised to see small things like different rates for premium sms (of course based on the operator), post-paid and pre-paid for the same operator had different sms charges, Operators have recurring charges for CRBTs you never know when and how it happens and changes, etc. Even today for me GPRS connectivity is a problem. I have no clue what am I paying for the same. Not sure if I get a itemized bill for content download through GPRS at all.
Wednesday, February 24, 2010
Accept it - the way they are
Yesterday, one of my very close friend told me that I cannot think of writing anything beyond VAS :-). This one is only for you...
My experience so far with my life has been that I am unhappy many a times because I am unable to "Accept things" they way they are. When I see something that I don't like, when I see something that is not fallen my way, I wish it could be DIFFERENT and cry out for the same. Wonder if that is only my nature or human nature or is it the culture that is build in us over time.
The root of the unhappiness isn’t necessarily that we want things to be different, however: it’s that we decided we didn’t like it in the first place. We’ve judged it as bad, rather than saying, "It’s not bad or good, it just is". Things are only negative if you see them as negative. Instead, you could accept it as the way the world works — as the way things actually are. And try to understand why that is, and embrace it. As it is. This can be applied to whatever you do: whether it be how other people act at work, how politics works and how depressing the news media can be. Accept these things as they are, and try to understand why they’re that way.
And finally....
"Be Content with what you have; rejoice in the way things are. When you realize there is nothing lacking, the whole world belongs to you." - Lao Tzu
My experience so far with my life has been that I am unhappy many a times because I am unable to "Accept things" they way they are. When I see something that I don't like, when I see something that is not fallen my way, I wish it could be DIFFERENT and cry out for the same. Wonder if that is only my nature or human nature or is it the culture that is build in us over time.
The root of the unhappiness isn’t necessarily that we want things to be different, however: it’s that we decided we didn’t like it in the first place. We’ve judged it as bad, rather than saying, "It’s not bad or good, it just is". Things are only negative if you see them as negative. Instead, you could accept it as the way the world works — as the way things actually are. And try to understand why that is, and embrace it. As it is. This can be applied to whatever you do: whether it be how other people act at work, how politics works and how depressing the news media can be. Accept these things as they are, and try to understand why they’re that way.
And finally....
"Be Content with what you have; rejoice in the way things are. When you realize there is nothing lacking, the whole world belongs to you." - Lao Tzu
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