It is 9 years that I am working now. While in NSE.iT and Saba, never got this opportunity. When in Netcore, started meeting people and interacting with them but did not really meet Netcore Customers in the B2B segment. And recently when I started meeting them, I realized that I have been doing stuff without really listening to them. And then we complain, in-spite of having the best technological product, why the hell sales are not happening!
As a product manager, there can be three strategies to product management:
1) Technology driven product management - Most of the start-up start in this manner where the think of building this awesome product that has a technological edge over others.
2) Sales driven product management - After the first launch of the product (especially in the B2B segment), the company moves to sales driven. The product would be highly customized for almost every sell.
3) Market driven product management - This is I guess the most difficult where you don't develop products because of the above reasons but you develop one to fulfill market NEEDS.
If I need to develop products that fulfill specific needs, I will need to meet the existing customers as well as people around. Why did I not do this earlier?
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