If you see in enterprises today, system of records are set in place but the data and the information remain largely fragmented. While Enterprise Resource Planning (ERP) applications surface critical data, and intranets and collaboration applications enable sharing, the context and engagement that tie both data and collaboration together to support discrete business activities is missing. Businesses that have built their collaborative and transactional infrastructure on these technologies have finally reached a point where "findability" of information is a big issue.
With emergence of mobile, facebook and WEB2.0 concepts, consumers are always in the center of their data streams. Let me give you a example of gmail. Gmail gives me today a unified access of email, instant messaging, video, voice and social networking putting user in center of information consumption and engagement. But enterprises currently put data access and systems in the center. As the result of which employees, partners and suppliers have access to multiple systems that don't share context to communicate and collaborate and to effectively close business loops.
Continued tomorrow....
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