Most of the VAS services that you see today are only delivered on 3 major platforms:
1) SMS (most companies pioneer in this)
2) IVRs
3) WAP portals
With SMS as a delivery mode, there are wide offerings like Jokes, Ringtones, CRBTs, Wallpapers, Animations, Quiz, etc. Various Alert services like Cricket, News, Astro, Banking infomation alerts, Travel Alerts, etc are also offered. When it comes to commerce, sms is also used as a highly acceptable delivery mode like mobile banking, ticketing, etc. When it comes to Social VAS, it offers location based services, infotainment, search and near field advertising. Talk about take off of Enterprise VAS with SMS as a delivery mode: Pull services for m-Coupons, voting, information, etc. Push services for advertising, Location Based services, Enterprise IM and Group messaging are few examples.
While I was just writing this down, looks like he product portfolio is large enough for just SMS as delivery mode. This clearly identifies clear products required to be developed to get to leader for SMS VAS.
Tomorrow IVRs.....
No comments:
Post a Comment