Online social networks

Did you ever wonder why Social Networking was able to take off. Online social networking has almost changed the way people communicate, work(http://purwajain.blogspot.com/2010/01/power-of-social-media-for-business.html) and also PLAY! There was time somewhere in 1990's (when I started using PC's) where people were very reluctant to disclose their identity on the web and now almost all age groups are on some networking site. As rightly said by Charlene Li, "The social networks greatest achievements has been to bring humanity in place that was once cold and technological". It is also a awesome tool for mass communication. Like on facebook, I simply set my status and my friends and sometimes the world know about it. Moreover it has actually become a habit for me to update my status everyday. This just shows my ability to "Want to communicate" to all. These sites have also made people's personal relationships more visible. Even today, many companies when planning their product launches make sure that a part of their marketing budget is reserved for communication over social media.