User Segments for VAS

We can divide the mobile VAS market into 6 segments:
1) CXO level users: These are Senior executives of an organization who hardly have time and of course high net-worth individuals.
2) Young Professionals: They are people like me, middle management of an organization.
3) Small and Medium enterprises or SOHO users: These are people who are small shop owners in our neighborhood, distributors, suppliers, etc.
4) People on field always: These are people like sales force, feet on street people, etc.
5) Young generation: People who are in college and will be soon be a part of the young professionals group. Age-group specially 18-25.
6) Family: Mostly dependent people like house wives and elderly people.

Of course, their buying behavior varies on weather the devices are company paid or self-paid, but at a broad level, the above six segment have the following need:
1) CXO level users: They basically need devices and application on their phone to reduce the decision making time. They need to be connected always. They are really not very tech-savvy and hence need applications as well as devices that are very simple to use.
2) Young Professionals: These people are highly tech-savy and are ready to spend on devices and application for the FEEL of it. They are mostly early adopters.
3) Small and Medium enterprises or SOHO users: When I see SOHOs in India, it is a very small segment that is very tech-savvy. However, a huge portion of these people are still technology challenged. They generally would demand "Value for money". Since are self-dependent individuals and will pay for themselves, they need low entry cost. The more less complicated and the more integrated the solution is, the more better for them.
4) People on field always: These are people who can stay connected to the organization only via mobile devices and applications. The applications for these people should be such that it help them improve productivity.
5) Young generation: These are people who are the most tech savvy and highly early adopters among the lot. They have great affinity for social networking and peer group communication.
6) Family: These are people who simply have basic communication needs and want to socialize only with friends and relatives.

While building VAS applications/solutions, one needs to know they carter to which user segment.

Tomorrow...VAS key challenges and hurdles